October is commonly known as “Breast Cancer Awareness Month”, a campaign that was founded 30 years ago as a team effort between the American Cancer Society and a pharmaceutical company, AstraZeneca. The campaign has since evolved to include major charities who strive to increase breast cancer awareness and raise funds for research.
How much progress is the campaign making? Has the risk of getting breast cancer actually changed over the last decade? And why is the "Think Pink" campaign coming under criticism?
Breast cancer is largely a lifestyle-related disease; our lifestyle choices matter more than genetics, toxins, or environmental chemicals. Oh that more funding would be geared toward educating people on how to avoid this disease in the first place by lowering their risks, primarily through a diet which research has been proven to prevent 95% of all cancers. However, because the main message of the campaign focuses on early detection and subsequent treatment, we continually mop up the water under the sink while we neglect to turn off the faucet.
The good news is that there is MUCH you can do to tremendously reduce your risk of breast cancer. You have more control over this matter than you may believe. Please contact me here for references, additional information, class schedules, or personal help. And while you're there, sign up for our newsletter and/or blog.